Criteria Explanation E8. Web Site Statistics One way to determine your website's success is by knowing who your visitors are, where they come from, which browsers and resolutions they use and what keywords they use to find your site. Knowing all these little facts will help you to improve or plan a strategy to make your site work. A simple counter is just not enough, as it is unable to tell you who your visitors are (country), if they were able to see your site properly or who referred them to you.