Criteria Explanation D11. Emotional Impression How does the sight of your website make your visitors feel.... happy or sad? Does your website give the impression that its visitors are welcome, or does it ?tune? their mood to gloom and doom? This has a lot to do with the topic, colors and graphics you use, additional technology may add to the overall impression of emotion you wish to impress on your users. Whatever method you use to ?tune? the mood of your visitors it must be used correctly and carefully.