Criteria Explanation C3. Interactive Activities Read, glare and stare at the monitor until you drop content? Add a bit of spice to your content and try to keep your visitors "busy". Give them something to do besides clicking on the scrollbar. Things such as a poll based on the content, a questionnaire or even a fun game based on your content will certainly help to get your visitors attention. Besides, your content will become more interesting and more appreciated. Do not overdo this though, as it will generate some attention clashes.