Criteria Explanation C2. Usefulness This area is one of the toughest points to get. Besides a clear mission statement, we also want to know why you think your content is of importance to the world. Your prospective visitors may have seen hundreds of sites like yours, why bore them with stuff they may have seen? If your content is unique, helpful and complete your target group will appreciate your content, and come back for more. If you can fill the gaps where others have failed, you have earned another point.