| Criteria Explanation |
| A6. Header information inside HTML (keywords and description) |
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"Description" Meta tag provides a useful way to control summaries of your pages in some search engines/directories. They return a description of the page (as specified in the tag) in place of the keyword summary search engine would ordinarily create.
The "keywords" tag provides a summary of keywords, which certain search engines use (such as Google) to associate your page with the search string, based on closest match. (In other words, the search engine will look into your content to find a close match). Both these tags are extremely important. If used properly, they will help increase traffic to your website. |