Criteria Explanation A2. Global appeal If you have a website meant to attract business and/or visitors from all parts of the world, you should maintain an English version of your site - especially if your site is located on a .com or .net public domain. Offering a translated version, and/or service from your website not only attracts additional visitors, but it will enhance your website's global appeal in additional regions. Remember, when using external translation services make sure that you use it correctly as graphical, Java and Flash buttons / pages can not be translated.